about youtheory

Founded in 2010 by Darren and Patty Rude, Youtheory is one of the original collagen supplement brands. From the farms to the shelf, we are committed to elevating quality of life through products that naturally support individual beauty, emotional, digestive and physical well-being.

“I spent the first half of my career working with other supplement brands and I know that all products are not created equal. Our mission has always been to create a business built on the utmost integrity, authenticity and quality.”

Darren RudeFounder

Youtheory continues to win top industry awards with a rapidly expanding portfolio of new and innovative health products. Our global success is powered by our people, principles, passion and process.

The promise of human potential and inspiring wellness in all takes our team around the globe in search of the purest, most efficacious ingredients to create the highest quality science-backed supplements.

Headquartered in Irvine, California, with distribution centers in Irvine, Tokyo and London – Youtheory is sold online and in 60,000+ retailers worldwide. The global brand continues to grow in Canada, China, Dubai, France, Iceland, Japan, Philippines, Puerto Rico, Spain, Taiwan, United Kingdom and United States.

who we are

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Our Values

Since day one, a single principle has defined our brand. And that’s the belief that if we put people and purpose first, we’ll produce great products that inspire wellness in all - at every stage of life.
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Our People

Youtheory has always been a family-first company. Started by husband and wife team Darren Rude and Patty Rude, the sense of family extends to everyone at the company.

Our Purpose

Everything we do is based on a dedication to build pure, safe and effective supplements to support our mission to inspire wellness in all. We believe that by creating products that embody the best that science and nature can offer, looking and feeling your best at every stage of life can become a way of life.
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Committed to quality

Creating supplements of the utmost quality and efficacy is easier said than done. It takes commitment and accountability at every stage. It means traveling the world to source the highest quality raw materials. It means manufacturing every product in-house in our GMP-certified facility. It means testing every product beyond the industry standards.

And that’s just the beginning. From farm to shelf, we’re committed to best-in-class manufacturing processes, guaranteed purity, potency and traceability of every product.

Cultivating the future

For us, success has come with the important responsibility to give back. That’s why we’ve made it our mission to help people all over the world by traveling the globe to offer our products, our time and our financial support to support those who need it most. Our number one charitable platform is to support kids in need and we have supported that mission through a variety of philanthropic efforts in our backyard and across the globe.

This calling to serve has brought us to Africa to construct new orphanages for at-risk children, and Kenya to build clean water wells.